"A BEAUTIFUL CULO IS NOTHING WITHOUT A CAMICIA”

This is the slogan of Culo Camicia; a sustainable, fresh and hand made Italian brand we’ve had the opprotunity to work with Giacomo during the last month.Even though, the brand employs old shirts as source material, it presents its boxers in a very bold, emblematic and funky way.Just the right thing in a time when people are getting tired of the fast fashion industry and the fake sustainable marketing.

Model: Eleonora Corti & Mohamed Mire

The purpose of the shoot was to create a bright representation of the brand's identity.